Wrap and roll: advertisers find new vehicles for mobile messages.
Los Angeles Business Journal › September 24, 2007
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Wrap and roll: advertisers find new vehicles for mobile messages.
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IF you can build it, someone will wrap an advertisement around it. First cars, then buses, buildings and commuter trains. Now even gasoline tanker trucks come with wraps, including some from a surprising advertiser: the L.A. Opera. "The people who drive every day are customers of theirs," s...See the full content of this document
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