Fail-safe CEO: from Wolfgang Puck's frozen food line to auto parts, Selwyin Joffe encourages staff to take risks with his no-firing policy.
Los Angeles Business Journal › September 15, 2008
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PROFILE - Dialogue with Selwyn Joffe - Interview
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Fail-safe CEO: from Wolfgang Puck's frozen food line to auto parts, Selwyin Joffe encourages staff to take risks with his no-firing policy.
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SELWYN Joffe was once recruited to play football at the University of Oklahoma, but he was far from an average recruit: It was his standout play in rugby--in South Africa--that drew coaches' attention. Joffe, 50, never played a down for the Sooners, but did pack his bags as a teenager, leave his parents and immigrate to the United States. Joffe ended up attending Emory University in Atlanta, where he had relatives and pursued a degree in accounting and, later, got a law degree. Joffe started out at accounting gia...See the full content of this document
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