Changing gear: working with the founders of Sport Chalet was a whole new game for retail exec Craig Levra when he joined the family-owned company.
Los Angeles Business Journal › January 17, 2011
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Changing gear: working with the founders of Sport Chalet was a whole new game for retail exec Craig Levra when he joined the family-owned company.
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CRAIG Levra wanted a window at the far end of his office, but when he learned it would cost $20,000, he quickly opted for a white board instead. It's an apt symbol of his penchant for pragmatism and financial prudence, qualities that have helped him navigate the last two years at Sport Chalet. The high-end retailer of recreational gear has not reported a quarterly profit since 2007, but Levra believes the worst is over. The chain, with 55 stores, has long been a pioneer in sports retailing, whether it's by selling a pai...See the full content of this document
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