A well-developed sense of retailing trade winds.

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Trader Joe's Co. president John Shields - Profile

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A well-developed sense of retailing trade winds.

A well-developed sense of retailing trade winds

John Shields' favorite blue blazer - the one he wears to cocktail parties and the Pasadena Playhouse - has a crest on the breast pocket. The Latin script on it says: "Don't let the bastards get to you."

If fits Shields to a "T," say his friends and business associates.

The chief executive officer and president of South Pasadena-based Trader Joe's Co., Shields is known for the wrinkles in his...

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