Dealers drive off web competition: states put brakes on TrueCar referral fees.
Los Angeles Business Journal › January 23, 2012
Linked as:
Extract
Dealers drive off web competition: states put brakes on TrueCar referral fees.
Auto marketing website TrueCar enjoyed a quick trip to success, but the very business model that drove its growth now needs a repair.
Founded in 2006, the Santa Monica company helped car dealers sell nearly 250,000 vehicles last year. For each sale generated by TrueCar, the site charged the dealer a fee of $299 for new models ...See the full content of this document
Sponsored links
