Travel Agencies/Vendors.

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L.A. Business Travel - The New Reality - Brief Article

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Travel Agencies/Vendors.

EXECUTIVE SUMMARY

IT'S no surprise that tourism in Los Angeles County took a hit last year.

International visitors were staying away in record numbers, down 8.6 percent in 2001 over 2000, and regional tourists helped buoy numbers only slightly. There were 23.8 million tourists to L.A. in 2001, down from 24.7 million in 2000.

Germans tourists were most likely to stay away, their numbers down 29 percent from the year earlier. Also absent were the Chinese and Taiwanese, who curtailed their visits by 22 and 18 percent, respectively.

As a result, visitors contributed $11.8 billion to the L.A. economy, compared with $13.8 billion in 2000.

Hotel occupancy in L.A. County dipped accordingly in 2001, to 68.4 percent from 76.1 percent in 2000. The average daily room rate declined to $120.66 in 2001 from $122.36 in 2000.

Los Angeles remains a top domestic destination, ranked fourth among U.S. travelers behind Las Vegas, Orlando and Chicago.

THE PACESETTER

PLEASANT HOLIDAYS LLC

THE travel industry was hit hard after Sept. 11, but Pleasant Holidays nevertheless saw revenues cl...

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