Public relations agencies: ranked by 2003 L.A. County net fee income.

Extract


Public relations agencies: ranked by 2003 L.A. County net fee income.

EXECUTIVE SUMMARY

IT was another difficult year for public relations firms. The 15 largest privately held agencies in Los Angeles County reported $46.5 million in 2003 net fee income, an 8.3 percent decrease from the year earlier.

Contributing to the decline was the acquisition of 2003's No. 4, FischerHealth Inc., by Porter Novelli, a wholly owned subsidiary of public media giant Omnicom Group Inc.

Rogers & Associates retained its top spot, and Edelman fell further behind with an 11 percent decrease in net fee income in the county. Gail Becker, who heads Edelman's L.A. office, attributed its decrease to $5.8 million in 2003 fee income to the completion of a large project, but said business has picked up in 2004 with the improving economy.

The list includes only independent agenc...

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