'Street smart' music consultant: Jeff Pollack emerges as the guiding light among music consultants for radio stations, applying the apparently simple credo of playing what the audience wants while balancing commercial drivel and quality.

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'Street smart' music consultant: Jeff Pollack emerges as the guiding light among music consultants for radio stations, applying the apparently simple credo of playing what the audience wants while balancing commercial drivel and quality.

|Street smart' music consultant

To listen to Jeff Pollack explain his phenomenal success, the man has built an empire simply by telling radio stations to play music that people like.

People around him explain that the owner of Pollack Media Group in Pacific Palisades also is smart and charismatic, remembers everything and happened to be in the right place at the right time one day about 13 years ago.

"I've ...

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