Playing to Hollywood, Athletes Try to Expand the Brand.
Los Angeles Business Journal › March 12, 2001
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Playing to Hollywood, Athletes Try to Expand the Brand.
PLAYING in Los Angeles brings top-tier athletes paychecks that are as fat as those offered anywhere else in the country, but L.A. has something no other market can offer -- Hollywood.
Not only is L.A. the entertainment capital of the world, but three of the region's pro teams are directly owned by media giants. The Walt Disney Co., of course, owns the Anaheim Ange...See the full content of this document
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