The Oscars Marketing War Between Boutiques.
Los Angeles Business Journal › December 20, 1999
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The Oscars Marketing War Between Boutiques.
LATE last August, a full six months before the announcement of Academy Award nominees, the co-presidents of Sony Pictures Classics sat in a war room in New York, setting their strategy for the Oscars.
As war rooms go, this one wasn't much, just a modest conference area at the studio's Madison Avenue headquarters. Jo...See the full content of this document
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