Networks eye less ambitious version of interactive TV.
Los Angeles Business Journal › September 16, 2002
Linked as:
Summary
Up Front - ABC's new primetime mystery series has online component - Brief Article
See the full content of this document
Extract
Networks eye less ambitious version of interactive TV.
Call it interactive-lite.
Written off as a colossal flop as recently as a year ago, interactive television is making a comeback of sorts this fall. But rather than using PCs or digital interactive TV technology, as envisioned just a few years ago, much of the viewer response wi...See the full content of this document
Sponsored links
