MCA lets loose its entry to lure fans of oldies.
Los Angeles Business Journal › July 01, 1996
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Summary
MCA Music Entertainment Group
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Extract
MCA lets loose its entry to lure fans of oldies.
Hip-O butts heads with Rhino in marketing battle
UNIVERSAL CITY - What looks like a Rhino, sounds like a Rhino, and will charge like a Rhino into a store near you starting July 2? The answer is a Hippo. Or rathe...See the full content of this document
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