On the line: PR maven Mike Sitrick says he has to be reachable 24-7 while helping high-profile clients such as Global Crossing and Paris Hilton navigate controversies.
Los Angeles Business Journal › January 18, 2010
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On the line: PR maven Mike Sitrick says he has to be reachable 24-7 while helping high-profile clients such as Global Crossing and Paris Hilton navigate controversies.
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SINCE starting his crisis management firm in 1989, Mike Sitrick has handled media relations for more than 300 bankruptcy cases, including such spectacular meltdowns as Orange County's and Global Crossing's. Sitrick also has helped scandal-plagued organizations navigate controversies, including those that hit the Catholic Archdiocese of Los Angeles and the Getty Foundation. On the high-profile personality front, he worked with billionaire Ron Burkle on his divorce, Paris Hilton on her jail scandal, Roy Disney on his ouster of Michael Eisner from the Walt Disney Co., and actress Halle Berry on her hit...See the full content of this document
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