Business knowledge important for a successful career in P.R.
Los Angeles Business Journal › September 23, 1996
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Summary
Advertising & P.R. - Column
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Business knowledge important for a successful career in P.R.
So you're a fresh-faced college graduate who majored in communications, ready to dive into the glamorous and lucrative world of big-time public relations, with a firm handshake and a crisp new resume. What's the first thing you need to know?
You should have major...See the full content of this document
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