Keep it in the family? Ultrawealthy parents face tough decisions about whether to give their children the keys to the family business.

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Keep it in the family? Ultrawealthy parents face tough decisions about whether to give their children the keys to the family business.

EVEN when his children were young, Marc Nathanson couldn't help but share with them his enthusiasm for the television industry.

The cable TV pioneer would talk shop around the dinner table and had his kids reading trade magazines such as CableWorld. He even got J.J. Jackson, one of MTV's first on-air personalities, to DJ his son Adam's bar mitzvah.

But for all the encouragement he gave his children to go into the media industry, Nathanson refused to let them join his company, Falcon Communications. He wanted them to find their own success.

"It was tough to digest at the time, but I think it really helped me focus on building my own name," said Adam, 40. "I didn't have that fallback plan."

The elder Nathanson wasn't totally hands-off: He used connections to help his sons secure their fir...

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