Gallup pollsters open local movie-research division; launch presents challenge to long-time industry giant.
Los Angeles Business Journal › June 13, 1994
Linked as:
Summary
Gallup Organization Inc. Gallup Motion Picture Research Division; Saatchi and Saatchi Co.'s National Research Group - Entertainment Special Report
See the full content of this document
Extract
Gallup pollsters open local movie-research division; launch presents challenge to long-time industry giant.
When word got out that Columbia Pictures mega-budget film "Last Action Hero" allegedly tested poorly before preview audiences, the ensuing media controversy coupled with poor reviews made the movie a flop before it even opened.
And although Columbia ...See the full content of this document
Sponsored links
