Defying the conventions: FirstFed president Babette Heimbuch blazes trail for women in financial services.

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First Federal Financial Corp.

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Defying the conventions: FirstFed president Babette Heimbuch blazes trail for women in financial services.

"I am Dan Quayle's worst nightmare," says Babette Heimbuch, president of Santa Monica-based First Federal Financial Corp., the conservative, profitable savings and loan.

Heimbuch, like television character Murphy Brown, is a successful career woman and a single mother. Asked if she was offended by the vice president's remarks about single mothers contributing to the breakdown of family values, Heimbuch says, "I would have to care about what he has to say in order to b...

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