Computer dealers are hand-holding for profits; they emphasize service to offset lackluster sales.
Los Angeles Business Journal › October 12, 1992
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Summary
Special Report: Computers
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Computer dealers are hand-holding for profits; they emphasize service to offset lackluster sales.
With the advent of mass merchandisers like CompUSA and Price Club, traditional computer dealers are staying alive by providing service.
"The customer doesn't want a box, they want a solution," said Warren S. Reid, managing director of WSR Consulting Group in Encino. "All I hear when I go into offices is people cursing about t...See the full content of this document
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